In January I re-opened my Etsy shop. I had first opened it in 2013 but had no idea how to use it and after a few months stopped doing anything with it – and had no sales. This January I thought I would give it another go and stumbled across a great group on Facebook called ‘Etsy Resolution’. Led by group of experienced Etsy makers we were given weekly homework, plus a couple of seminars on building our businesses and learning more about who our audience is. I must admit that doing Craftee Fox alongside a 4 day a week job means that I don’t seem to have time to think about my audience or growing Craftee Fox, but I did learn more about how to use Etsy to sell.
As well as learning more about’search engine optimisation’ (SEO), the importance of tags and titles, the most enjoyable (and difficult) was photography. Clean photos look good on Etsy and there is a real skill to taking them – one I haven’t mastered yet, but I hope I’m getting better.
Since January sales have been up and down but I know it can take time to build up sales and have been excited to send goodies,including bespoke ones, internationally. I am continuing to do markets and had a really fun day at this years Walthamstow Garden Party as part of the E17 Designers group – now there’s a group of talented artists, designers and makers!
So apart from playing with Etsy I have continued to sew. I often think I should be more focused with what I make but then I enjoy the diversity and playing with so many different fabrics. Below are some of my favourite makes, including a bag with leather handles – South African shweshwe one side and upcycled denim jeans the other. Of course, I continue to make brolly bags! I’ve also been making some clothes, so I’ll post that soon.